• Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades. • Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations. • Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution. • Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness. • Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases. • Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications. • Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact. • Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials. • Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs. • Work closely with Sales to refine ICPs, qualification criteria, and funnel strategy across payments, financing, and SaaS offerings. • Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth. • Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution. • Champion data-driven decision-making across product marketing initiatives. • Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations. • Conduct customer, market, and competitive research to inform product positioning and roadmap influence. • Translate insights into actionable recommendations for Product, Growth, and Leadership teams.