• Own the day-to-day management of paid digital campaigns, primarily across LinkedIn and retargeting channels, including: • Campaign setup, execution, optimization, and scaling • Performance tracking against defined KPIs • Budget management within clear guardrails and intended outcomes • Continuously test and iterate on audiences, creative, and messaging to improve efficiency and pipeline contribution. • Execute inbound demand programs, including: • Landing pages and conversion flows • Basic lead nurture campaigns • Website content and campaign posting • Ensure a seamless handoff from digital engagement to sales-ready leads. • Partner with marketing leadership on positioning, messaging, and creative direction. • Translate strategic messaging into testable digital ads and campaigns, moving beyond one-off blasts to repeatable programs. • Develop and manage A/B testing frameworks to improve performance over time. • Maintain a consistent reporting cadence that provides clear visibility into: • Channel and campaign performance • Ad-level efficiency and ROI • Pipeline contribution by source • Use data to inform optimization decisions and future campaign strategy.