• Act as the GM of the Property Management vertical, owning strategy, revenue, and go-to-market direction • Build and refine the vertical GTM plan, including ICP, segmentation, positioning, pricing, and differentiation • Identify new opportunities, sub-verticals, and whitespace for Proof to expand into • Influence product and delivery roadmap based on customer trends and operational needs • Own new business revenue for Property Management firms • Develop and execute outbound and inbound motions tailored to Property Management workflows • Lead deal strategy, forecasting, and pipeline health • Build messaging, talk tracks, and competitive positioning for the vertical • Oversee the AM function for Property Management customers, ensuring strong retention and driving expansion • Build executive relationships with top clients and ensure Proof is seen as a strategic partner • Conduct QBRs, performance reviews, and strategic planning sessions with the largest accounts • Map organizational structures at major firms to unlock multi-state or multi-business-unit growth • Partner closely with Delivery/Operations to ensure exceptional service execution • Work with Product on prioritizing features, gaps, and enhancements specific to Collections • Partner with Marketing to create vertical-specific campaigns, case studies, and events • Collaborate with Finance and RevOps on forecasting, reporting, and performance analytics • Help define what the Collections sales team becomes (AEs, AMs, SDR support, etc.) • Hire and develop future members of the vertical as it scales • Set the standard for excellence, accountability, and customer-centric execution