• Own day-to-day management of our TikTok Shop backend • Ensure product listings, pricing, bundles, promos, and discounts are accurate and optimized • Manage catalog setup, compliance, and platform requirements • Troubleshoot issues quickly (listings, payouts, errors, flags) • Partner with Ops and Supply Chain to align inventory, fulfillment, and forecasts • Work with CX to ensure smooth post-purchase experience and issue resolution • Collaborate with Creative and Live teams to ensure shop setup supports conversion • Align with Finance on payouts, fees, and reporting • Monitor TikTok Shop KPIs: GMV, conversion rate, AOV, refunds, cancellations • Identify bottlenecks and opportunities to improve performance • Build processes that allow TikTok Shop to scale without breaking • Stay ahead of TikTok Shop feature updates and best practices • Support affiliate setup, tracking, and compliance • Ensure product links, commissions, and promotions are set up correctly • Help creators sell effectively by making the shop frictionless