• Design and maintain pre-sale GTM workflows in Salesforce, including routing, scoring, qualification, handoffs, and deal support. • Partner with Marketing Operations to implement lead management and enrichment workflows in Salesforce—including lifecycle state, enrichment timing, routing impact, and data quality checks—so GTM teams operate on accurate, trusted data. • Partner closely with Marketing and Sales Operations to translate GTM processes and motions into scalable, inspectable workflows. • Configure Salesforce using Flows, custom objects, validation rules, reports, dashboards, and light development where appropriate. • Partner with the GTM Systems Architect to implement system designs and provide execution feedback that informs future architectural decisions. • Partner with the SFDC Systems Engineer on complex development, integrations, and platform-level changes. • Implement automation and AI-assisted workflows with appropriate guardrails and human-in-the-loop controls. • Reduce repetitive, manual GTM work by replacing it with durable, failure-resilient workflows. • Establish monitoring and validation mechanisms for high-impact GTM workflows. • Ensure Salesforce configurations remain secure, auditable, and reliable as volume and complexity grow. • Partner closely with the GTM Engineer (Post-Sale) to ensure clean handoffs, shared data models, and end-to-end lifecycle integrity.