• Lead and implement marketing automation and customer journey solutions across B2B and B2C customers , leveraging hands‑on experience with marketing technologies to deliver Adobe Customer Journeys technology—including Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target , and broader Adobe Experience Cloud . • Drive marketing personalization, experimentation, and optimization strategies that improve customer engagement, increase conversion, and enhance overall marketing performance. • Act as a strong partner to Product and Engineering , by providing structured platform feedback, advocating for customer needs, and supporting ongoing product development and roadmap evolution. • Bring deep industry knowledge and consulting expertise to guide clients through best practices, challenge assumptions, and deliver proactive, prescriptive recommendations that shape their marketing and customer experience strategies. • Collaborate with cross‑functional teams to translate business requirements into scalable technical solutions, ensuring alignment across strategy, design, data, and platform execution. • Partner closely with project and engagement leadership on executive readouts, escalation management, and proactive risk identification and mitigation. • Support the creation of delivery frameworks, accelerators , and repeatable processes that improve efficiency, consistency, and customer outcomes. • Utilize proprietary Adobe AI technologies to deliver an improved and high-quality customer experience. • Translate customer needs into technical solutions based on a balance of architecture standards and plans, total cost of ownership and feasibility. • Collaborate with Adobe ’s s ales and internal teams to grow accounts , ideate solutions and address evolving customer needs. • Provide mentorship and technical leadership to team members , fostering knowledge sharing and capability growth across the team. • Produce high‑quality, unit‑tested deliverables and participate in peer testing, including analyzing functional and technical documentation to create test plans, test cases, and test scripts.