• Define and lead the Marketing Operations strategic vision and multi-year roadmap, ensuring alignment with Newsela’s marketing objectives, growth targets, and company OKRs. • Serve as the senior leader over Newsela’s end-to-end Marketing Technology stack, defining the long-term architecture, integration strategy, governance model, and investment decisions. • Establish and drive operational frameworks and standards that create measurable efficiency, scalability, and data accuracy across all marketing channels and GTM motions. • Lead the enterprise marketing analytics function, leveraging AI-driven tools and models to deliver insights that inform GTM strategy, forecast performance, and optimize demand-generation workflows (e.g., predictive scoring, segmentation, content routing, attribution), improving lead quality, campaign efficiency, and overall funnel performance. • Define and govern Newsela’s marketing attribution model, funnel performance standards, segmentation logic, and experimentation analytics. • Architect, optimize, and govern all core operational flows. Including lifecycle automation, lead scoring, lead routing, campaign infrastructure, audience segmentation, and MQL frameworks. • Ensure data integrity, system hygiene, and reliable data flow from website to Marketo to Salesforce and through downstream systems. • Act as a trusted strategic partner to GTM leadership, influencing decisions with operational insights and data-driven recommendations. • Lead, expand, and mentor a high-performing Marketing Operations team, cultivating a culture of accountability, innovation, and continuous improvement.