• Leadership: Partner with the Senior Director of SEO as the second-in-command leader of Silverback’s SEO department, helping set direction, priorities, and standards for the team. • Coaching & People Management: Manage and support an industry-best organic search team, including direct oversight of 1–3 SEO Account Managers. Proactively identify coaching & upskilling opportunities, and deliver timely, candid, constructive feedback to your team. • Client Ownership: Stay hands-on in client delivery by owning a small (2-3 accounts) portfolio of some of the agency’s key organic search clients, leading day-to-day strategy and relationship management. • Content-Focused: Use your robust content background to streamline and modernize Silverback’s Content product and processes, bringing stronger structure, consistency, and scalability to content strategy work. • SEO Product Innovation: Roll up your sleeves and lead the charge in collaboration with the Senior Director of SEO on SEO product innovation. Help us create & deliver SEO products and services that are measurable, reliable, and impactful in the “modern era” of search engines & user behavior. • SEO Process Automation: Implement efficiency improvements across the SEO team by identifying & building automation opportunities/workflows — without sacrificing product quality. • Well-Rounded Marketing Expertise: While you have a background in SEO & Content, you flex broader marketing chops to more effectively understand all the pieces of a puzzle in clients’ marketing strategies. • Focus on Impact: Directly tie your work (and your team’s work!) back to revenue & business impact for your clients. Deprioritize “vanity metrics” and focus on real results. • AIO / GEO Enablement: Drive the evolution of the agency’s approach to AIO / GEO, translating changes in search engines & user behavior into practical strategy, process, and client value. • Initiative & Ownership: Operate as a self-motivated, trailblazing leader who identifies opportunities, pushes work forward, and elevates the team without needing heavy direction. • Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies for multi-service clients to life.