• Own and operate AuditBoard’s end-to-end GTM process and cadence, serving as the central cross-functional partner across Product, Product Operations, Marketing, Sales, and CAS • Act as the operational lead for GTM execution — planning, socializing, launching, and learning from each initiative • Partner closely with the VP of Product Marketing to define quarterly GTM themes, priorities, and success metrics, and drive execution against those plans • Translate product vision and roadmap into cohesive GTM plans that create major moments in the market • Serve as the primary liaison with Product and Product Operations to manage the product roadmap, launch stages, and launch-readiness reporting • Own and manage the customer-facing product roadmap, ensuring clear and compelling communication of what’s coming and why it matters • Lead and coordinate product launches across the company, ensuring timelines are met and senior leadership has visibility into progress and outcomes • Align major marketing initiatives and campaigns with product launches and GTM priorities • Orchestrate cross-functional planning, retrospectives, and offsites by setting agendas, driving discussion, and ensuring clear outcomes • Bring GTM plans to Sales and other stakeholders, capture feedback, and adjust execution based on market and field input • Track GTM performance through dashboards and reporting, sharing insights on what’s working, what’s not, and where to iterate • Represent GTM execution and insights in leadership forums, helping shape how AuditBoard presents its product vision and market opportunities