Research Analyst, Media Insights – Channel Strategy
Research AnalystResearch AnalystFull TimeRemoteTeam 201-500Since 2000H1B SponsorCompany SiteLinkedIn
Location
Pennsylvania + 1 moreAll locations: Pennsylvania, Washington
Posted
54 days ago
Salary
Not specified
Bachelor Degree3 yrs expEnglish
Job Description
• Extract and interpret insights from large-scale syndicated studies regarding how HCPs and patients interact with various media platforms
• Mine M3 MI ad intelligence data to understand advertising investment, audience targeting and messaging strategies
• Focus on the actionability of the data
• Design and build high-quality PowerPoint presentations that provide a "strategic POV" on media consumption and advertising trends
• Connect qualitative attitudes with quantitative behavior to build a complete audience profile
• Partner with Sales and Service teams to ensure insights align with client’s broader media planning and marketing objectives
Job Requirements
- 3+ years at a media planning agency, communications consultancy, or healthcare research firm
- Familiar with how agencies and consultants use data to justify media spend and strategy
- Hands-on experience with industry-standard media planning and competitive intelligence tools such as Nielsen, MRI Simmons, Comscore, or MediaRadar
- Understanding of the healthcare/pharma media landscape
- Proven ability to look at audience consumption data and translate it into a "So What?" for a media buyer or brand strategist
- High proficiency in Excel, Cross-tabulation platforms such as Nielsen Clear Decisions or Telmar, and PowerPoint
- Strong communication skills and the ability to work independently and proactively within a collaborative, remote team
Benefits
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
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