• Align regional marketing initiatives to state strategies and revenue goals, leading timely and high-impact programs • Build and execute comprehensive regional marketing strategies tailored to priority states, leveraging data and insights • Plan and deliver integrated field marketing programs that include: Local and state-level conferences, regional and state association sponsorships, in-person and virtual field events, and regionalized email and social media campaigns • Identify and execute opportunistic and timely regional campaigns through traditional and digital channels • Partner with key go-to-market departments including field sales, product marketing, content marketing, and sales leadership to ensure content and messaging are relevant and impactful • Measure the effectiveness of programs, analyze campaign performance, and report on marketing’s contribution to pipeline creation, lead quality, and ROI • Help manage regional marketing budgets as it relates to sponsorship and associations