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Role Description

The Senior Director of New Store Openings and Transfers is responsible for setting and executing the strategic vision for successful, profitable new store openings across all WellBiz Brands business units. This role provides enterprise-wide leadership over end-to-end new store opening initiatives, including:

• NSO marketing and presell program
• Staffing
• NSO operations
• Service provider training and education

This leader plays a critical role in designing and scaling best-in-class, repeatable solutions while ensuring brand-specific customization where required. The position is heavily focused on:

• Accelerating ramp-up timelines
• Driving early performance
• Maximizing franchisee profitability

Success in this role requires:

• In-depth experience driving presell campaigns and managing NSO team
• Close cross-functional collaboration
• A deep understanding of operations, membership growth, and people strategies
• Consistent alignment with WellBiz Brands’ core values and long-term growth objectives

Qualifications

• Minimum of 7 years of experience in multi-site consumer services (fitness, wellness, beauty, etc.)
• Experience managing teams of 5+ full-time employees
• Deep expertise designing, optimizing and delivering presell programs with strong Day 1 revenue and fast ramp to profitability
• Proven ability to lead teams across diverse functions, including talent acquisition, training, education, and revenue growth
• Experience working with leadership teams, including C-suite, and managing complex, cross-functional projects
• Strong data analytics skills, with the ability to synthesize information and communicate insights concisely to senior leadership
• Demonstrated success in franchise operations, including new store openings and service provider capacity strategies
• Experience developing and implementing national training and educational programs
• Strong project management and supervisory skills
• Excellent communication skills, both verbal and written, with the ability to influence and lead at all levels
• Bachelor’s degree in a related field required; advanced degree or certifications (e.g., PMP) preferred

Requirements

• Provide enterprise-wide oversight of all aspects of new studio openings
• Set and drive the strategic direction for new store opening processes
• Serve as the primary point of contact for onboarding franchisees
• Leverage data analytics and performance reporting to assess NSO effectiveness
• Lead presale strategy and execution
• Direct and develop the NSO team while proactively managing franchisee sentiment
• Ensure all NSO-related initiatives, programs, and projects are delivered on time and within budget

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spending at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

Company Description

WellBiz Brands, Inc. is the manager of five beauty, health, and wellness franchise brands: Elements Massage®, Amazing Lash Studio®, Drybar®, Fitness Together®, and Radiant Waxing®. Headquartered in Denver, Colorado, WellBiz Brands has more than 900 combined U.S. locations across the five brands.

Through the WellBiz Brands support staff, the brands strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand - from franchise owners to clients - to lead healthy, balanced lives.

At WellBiz Brands we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results.

This position will remain open until filled.