• Build the full outbound motion from scratch — strategy, workflows, tooling, messaging. • Own pipeline generation targets and consistently produce qualified opportunities for the Sales team. • Develop ICP-driven outbound sequences and collaborate with Marketing on alignment, content, and experiments. • Create reporting and dashboards that reflect funnel performance and team productivity. • Hire, train, and coach SDRs; set the culture, expectations, and operational rhythm. • Partner with Demand Gen to integrate outbound with inbound signals, events, and campaigns. • Work closely with the VP of Sales to forecast pipeline and refine targeting strategy. • Implement best practices for activity management, qualification, and handoff to AEs. • Test new channels (email, LinkedIn, calls, communities) and operationalize what works. • Build a feedback loop with Product and Marketing based on what you learn from the field.