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Role Description

PROVE is seeking a Head of Sales and GTM (remote) to design, build, launch, and lead the demand generation for PROVE’s Bulk Purchase financing product. This is a builder and operator role suited for a leader who can create the GTM engine from concept to execution and scale a high performing sales organization as demand grows, building on a product that has grown approximately 60% YoY and generates roughly $35 million in annual revenue.

This leader will be responsible for expanding PROVE’s presence among medical providers that treat personal injury patients and for shaping how the market understands and adopts the Bulk Purchase product. The scope spans strategic planning and hands-on execution, including:

• Marketing
• Outbound demand generation
• Channel development
• Industry thought leadership

The Head of Sales and GTM will be the first hire dedicated to this function and will have the mandate to grow a team of sales and business development professionals over time. This individual will manage the sales funnel from initial outreach and qualification through warm handoff to the investment team for structuring and closing, ensuring a seamless experience for prospective provider partners.

Qualifications

• Demonstrated success building and scaling a full GTM function that includes sales, marketing, demand generation, and market positioning.
• Proven experience leading B2B sales cycles in a growing organization.
• Strong understanding of consultative and value-based selling.
• Track record of creating effective marketing collateral, content strategies, and thought leadership programs that support commercial outcomes.
• Experience overseeing outbound business development teams and implementing structured outbound processes that consistently generate pipeline.
• Fluent in Salesforce, CRM hygiene best practices, and data-driven funnel management.
• Strong leadership and talent development abilities, including hiring, coaching, and retaining high performing sales talent.
• Excellent communication and presentation skills with credibility at the executive level and confidence speaking at conferences, panels, and industry events.
• Highly organized, data driven, and fluent in CRM tools such as Salesforce.
• Ability to create clear, compelling marketing materials and thought leadership content.

Requirements

• Experience in financial services, specialty finance, healthcare services, or legal services.
• Background selling multi product offerings or building a commercial strategy for a product that did not previously have a structured GTM engine.
• Familiarity with marketing automation tools and digital demand generation tactics.
• Background in environments where cross functional coordination is critical to successful execution.

Benefits

• Builder mindset with comfort moving between strategy and hands-on execution.
• Highly organized, detail oriented, and comfortable owning both the plan and the output.
• Analytical and data driven with the ability to use insights to improve messaging, targeting, funnel performance, and team effectiveness.
• Strong sense of ownership and accountability.
• Team oriented leader who can collaborate, influence, and elevate performance across the organization.

Disclosures

Prove Partners is an Equal Employment Opportunity and Affirmative Action Employer committed to diversity in the workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.