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Role Description

Crescendo is hiring a Head of Demand Generation & Growth Marketing to architect and scale a modern, account-centric demand engine that fuels predictable enterprise pipeline and revenue. This is a senior, strategic role for a demand leader who understands that growth today is driven by signal, data enrichment, and orchestration—not volume. You will own the strategy, systems, and execution across Account-Based Marketing (ABM), growth marketing, lifecycle, and outbound-support motions, with a strong emphasis on data-powered targeting and personalization using modern tools like Clay.

You will run demand generation like a product: with clear hypotheses, fast iteration cycles, rigorous measurement, and durable systems that compound over time.

What We Expect From You:

• Demand Generation Strategy
  • Own Crescendo’s end-to-end demand generation strategy with a strong bias toward ABM and precision targeting.
  • Define ICPs, segmentation, account prioritization, and buying group strategies in partnership with Sales.
  • Ensure demand efforts are aligned to revenue goals, territories, and account plans.
• Account-Based Marketing (ABM)
  • Design and scale ABM programs across named accounts, industries, and buying committees.
  • Orchestrate multi-channel engagement (email, outbound-support motions, content, lifecycle, paid, events) at the account and buying-group level.
  • Partner tightly with Sales to ensure seamless coordination between account strategy, messaging, and execution.
  • Measure success based on account engagement, pipeline influence, and conversion, not vanity metrics.
• Growth Marketing & Channel Execution
  • Own and optimize demand channels including inbound, lifecycle, SEO/AEO, paid, and experimentation.
  • Scale what works, sunset what doesn’t, and continuously test new approaches.
  • Apply a systems mindset to campaign design—ensuring programs perform in production, not just in theory.
• Data, Signal & Tooling (Including Clay)
  • Leverage modern GTM tools (such as Clay) as a core component of Crescendo’s demand and ABM motion to:
    • Enrich accounts and contacts with firmographic, technographic, and intent data.
    • Identify buying signals and prioritize outreach timing.
    • Power highly personalized, account-specific messaging and prospecting at scale.
    • Partner with RevOps to integrate Clay-driven workflows into CRM, marketing automation, and outbound-support systems.
    • Own attribution, funnel instrumentation, and reporting to clearly connect demand activity to pipeline and revenue.
    • Ensure data is clean, trusted, and actively used to guide decisions.
• Sales & Cross-Functional Partnership
  • Partner deeply with Sales leadership to ensure demand translates into pipeline Sales trusts and can close.
  • Incorporate rep and customer feedback into targeting, messaging, and program design.
  • Align with Product and CX teams to ensure demand messaging reflects real customer outcomes and value.
• Team & Operating Model
  • Build, lead, and develop a high-performing demand generation and growth marketing team.
  • Set clear ownership across ABM, channels, and tooling.
  • Create a culture of experimentation, accountability, and continuous improvement.

What Success Looks Like

• Demand generation produces predictable, high-quality enterprise pipeline.
• ABM programs consistently influence priority accounts and buying groups.
• Clay-powered enrichment and signal workflows materially improve targeting, personalization, and conversion.
• Funnel performance and revenue impact is transparent, explainable, and improving quarter over quarter.
• Sales trusts demand because it consistently converts into real opportunities.

Qualifications

• 7–12+ years of experience in demand generation, growth marketing, or revenue-facing marketing roles at high-growth B2B technology companies.
• Deep expertise in Account-Based Marketing and modern demand generation.
• Hands-on experience using Clay or similar data enrichment / signal orchestration tools as part of an ABM or growth motion.
• Proven track record of owning pipeline outcomes—not just leads or MQLs.
• Strong experience partnering with Sales in enterprise or complex deal environments.
• Highly analytical and systems-oriented; comfortable diagnosing funnel performance and attribution issues.
• Fluent in modern demand, growth, and GTM tooling and analytics.
• Execution-driven leader who balances speed, rigor, and strategic thinking.

Company Culture Is At Our Core

• Core values give our work intention and our culture its edge. They’re the standards we hold for ourselves, our partners, and each other.
• Care for others: Empathy is a key driver. When people thrive, so does the mission.
• Embrace growth: Curiosity fuels progress. Take bold risks, sharpen your edge, go forward.
• Manifest trust: Trust is our currency. Earn it daily, protect it fiercely, and let it fuel what’s next.
• Take ownership: Bold choices with integrity at the core—that’s how impact lasts.
• Be humble: Humility opens the door to better ideas. Hear others, lift others, keep learning.