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Role Description

We’re looking for a Creative Strategist / Growth Marketer who has actually been in the trenches — someone who understands how to build, test, and scale direct-response ads for CPG brands. This role is not about vibes or brand fluff. It’s about what converts.

• Own the creative strategy for paid social campaigns (Meta, TikTok, YouTube Shorts)
• Develop direct-response ad concepts rooted in:
  • Consumer psychology
  • Hook-driven messaging
  • Offer and angle testing
• Translate performance data into clear creative insights (what to scale, kill, or iterate)
• Write and structure:
  • Ad scripts
  • UGC briefs
  • Static + video ad concepts
• Collaborate with designers, editors, and media buyers to execute at speed
• Build and manage creative testing frameworks (volume + iteration > one-off ideas)
• Stay ahead of platform trends while maintaining a performance-first mindset

Qualifications

• 3–7+ years of experience in growth marketing or creative strategy
• Direct experience working with CPG brands (DTC or omnichannel)
• Proven track record creating direct-response ads that scale, not just “brand awareness”
• Deep understanding of:
  • Paid social performance metrics (CPA, ROAS, MER, hooks, thumb-stop rate)
  • UGC-style creative and founder-led content
• Strong copy instincts (you know how to write hooks that stop scrolls)
• Ability to think strategically and execute tactically
• Comfortable working in a fast-paced, performance-driven environment
• Strong (C-level) written and verbal English communications skills
• Ability to work full-time EST aligned

Requirements

• Bonus Points:
  • Experience scaling brands from 6 → 7 or 8 figures
  • Background at a well-known CPG or DTC brand
  • Experience briefing creators or managing UGC pipelines
  • Familiarity with creative testing systems (e.g. 10–20 new concepts per week)

Benefits

• You’ll have real ownership over creative strategy, not just execution
• Your work directly impacts revenue, not vanity metrics
• You’ll collaborate with operators who value speed, clarity, and results
• Opportunity to grow into a Head of Creative / Growth role as we scale