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Role Description

This position will play a critical role in driving enterprise-wide initiatives through a keen understanding of the business and drivers of the business, driving strategy development and go-to-market, integrated plans. They will also lead pricing and promotion strategies across WellBiz Brands in partnership with Finance, IT, and Brand Marketing. The Director of Brand Marketing will own the P&L for their brand, driving the overall customer, communication, and messaging strategy for their brand.

• Developing and prioritizing an innovation roadmap.
• Working collectively with cross-functional partners to deliver new products and services within their brand’s shop/salon.
• Driving the performance of individual brands and implementing brand-building and traffic-driving strategies at the platform level.
• Accountable for the Marketing performance of the brand.
• Leverages data to iterate on brand strategy.
• Prioritizes and plans innovation roadmap for the brand.
• Operationalizes and executes the entire marketing strategy.
• Works closely with marketing leadership and cross-functional leaders for strong go-to-market execution.
• Ownership of multi-brand strategies, including Multi-Brand Gift Cards.
• Promotional Integration across brands and marketing channels.
• Plans and executes WBB's go-to-market enterprise strategies.

Qualifications

• Bachelor’s degree in marketing or business-related field. MBA Preferred.
• 10 Years of leadership experience or strong relevant experience to job requirements.
• Leading promotional and strategic planning in a B2C, CPG and/or Franchise environment.
• Experience leading an innovation roadmap for a brand.
• Demonstrated experience leveraging customer, competitive, and financial performance data.
• Experience leading brand positioning and annual campaign planning efforts.
• Franchise system experience preferred but not required; multi-unit also preferred; service-based industries.
• Proven ability to create and execute plans that drive results.
• Strong analytical skills to leverage data into actionable insights.
• Strong understanding of both digital and traditional marketing strategies.
• The ability to learn quickly and adapt to changing conditions with a positive attitude.

Requirements

• Compensation Range: $115,000.00 - $130,000.00.
• Offers to select candidates will be made on a fair and equitable basis.
• Salary ranges reflect Colorado disclosure requirements.
• Compensation may vary by geographic location for candidates working outside Colorado.

Benefits

• Flexible time off and holiday schedule.
• Medical, dental, vision, and life insurance.
• Health Savings Account.
• Flexible Spending Account.
• 401K match.
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands.
• Cell Phone reimbursement.
• Free Employee Assistance Plan.