• Lead web design and development, architecting modular design systems that scale creativity and maintainability • Elevate design quality by defining standards for UX, accessibility, performance, and editorial voice and by enforcing quality gates and documentation • Create concept to launch workflows that include prototypes, motion language, and micro interactions consistent with brand stories • Infuse AI and analytics into delivery using research synthesis, generative exploration, automated QA, and experiment design to validate lift • Support CMS migrations to Webflow Enterprise, shaping content models, collections, redirects, and SEO hygiene in collaboration with strategy, content and engineering • Mentor and inspire designers through critiques, coaching, playbooks, and portfolio development • Collaborate cross-functionally with account, content, engineering, analytics, and strategy to deliver on time and on budget and to measurable outcomes • Champion studio innovation through thought leadership, showcases, and repeatable best practices