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Role Description

We are an Electrification Solutions business in the power distribution sector, focused on innovation, performance, and customer-driven solutions. We're seeking a Solutions Marketing Specialist who combines strategic marketing acumen with deep industry insight. This role is central to shaping and promoting our medium and low voltage solutions portfolio, identifying market opportunities, and executing go-to-market strategies that drive growth and customer success.

The work model for the role is: Remote Midwest (#LI-Remote)

Roles & Responsibilities

• Lead strategic marketing planning by collaborating with leadership to define global marketing strategies and supporting business units in translating them into actionable regional and segment-focused plans.
• Deliver market and competitive intelligence by collecting and analyzing global market data, identifying trends, benchmarking competitors, and providing insights that guide strategic decision-making.
• Identify growth opportunities and strategic gaps by tracking market research results, highlighting emerging opportunities, and recommending improvements to marketing strategies in response to changing market and competitive landscapes.
• Define and communicate the end-user value proposition for target segments, ensuring clear alignment across internal teams and consistent messaging to external stakeholders.
• Enable sales execution and industry influence by providing strategic marketing materials and guidance to sales teams while supporting the development of international standards and regulations through engagement with industry stakeholders and committees.

Qualifications

• Bachelor’s degree in engineering, business, or related field; MBA or advanced degree is a plus.
• 5+ years of experience in product marketing, portfolio management, or business development in a technical or industrial environment.
• Knowledge of low and medium voltage electrical distribution systems, including eHouse, switchgear, SCADA, and protection relays.
• Proven ability to develop and execute successful go-to-market strategies.
• Strong verbal and written communication skills; capable of translating technical content into business value.
• Strategic thinker with analytical mindset and experience using KPIs to drive performance.
• Comfortable working in cross-functional teams and matrixed organizations.
• Exposure to CRM (Salesforce), Power BI, and other marketing automation tools.
• Willingness to travel up to 40%.

Benefits

• Health, Life & Disability: Choice between two medical plan options: a PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus.
• Vision benefit.
• Company paid life insurance (2X base pay).
• Company paid AD&D (1X base pay).
• Voluntary life and AD&D – 100% employee paid up to maximums.
• Short Term Disability – up to 26 weeks – Company paid.
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance).
• Parental Leave – up to 6 weeks.
• Employee Assistance Program.
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption.
• Employee discount program.
• 401k Savings Plan with Company Contributions.
• Employee Stock Acquisition Plan (ESAP).
• ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.