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Role Description

As a Senior Account Manager, your core role is to build and nurture strong client relationships with Franchisees and Corporate. You are the primary point of contact between our clients and our internal teams, ensuring the effective execution of digital marketing campaigns that align with our clients' objectives. You play a pivotal role in transforming their goals into successful strategies in areas such as SEO, paid advertising, social media, and more. Your dedication and expertise provide our clients with confidence in achieving their online success. As a Senior, your influence reaches beyond the franchisees into Advisory committees and the corporate relationship.

What your success will look like

• Client Relationship Management: Develop and maintain strong, long-lasting client relationships by understanding their needs, objectives, and business goals.
• Training: Lead internal and external training sessions on digital marketing, Scorpion systems and brand specifics.
• Account Strategy: Develop and implement comprehensive digital marketing strategies in collaboration with our internal teams, encompassing SEO, paid advertising, social media management, chat, and content marketing, to achieve client objectives.
• Account Reviews: Monitor and analyze campaign performance, providing insights and recommendations for improvements to clients, covering SEO, PPC, and social media KPIs.
• New Business Development: Identify opportunities for upselling and expanding our services within existing client accounts.
• Team Collaboration: Work closely with internal teams, including the Directors, SEO specialists, paid advertising experts, social media managers, and content writers, to ensure client success.
• Budget Management: Manage client budgets, ensuring efficient allocation of resources to achieve campaign objectives and return on investment.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.
• 4+ years of professional experience in client-facing account management.
• 2 years in an Account Manager role or comparable experience.
• Proven experience as an Account Manager in a digital agency setting.
• Experience working as part of a team.
• Strong understanding of digital marketing channels, strategies, and tactics, including SEO, social media, and paid advertising.

Requirements

• Excellent oral and written communication skills.
• First class organizational skills.
• A keen eye for detail and an understanding of budget restraints.
• Willingness to learn new programs.
• Ability to interpret and leverage data for decision making.
• Proven ability to work under pressure in a fast paced environment.
• A personable and professional character to build client rapport.
• The confidence to gain client trust.

Benefits

• 100% employer-paid medical, dental, and vision insurance.
• Flexible paid time off, so you can rest, relax, and recharge away from work.
• Paid parental leave.
• Paid cell phone and service.
• Remote office allowance.
• Professional development and development courses.
• Regular manager check-ins to drive performance and career growth through Lattice.