• Execute initiatives that improve Solace’s visibility across Google and AI platforms (e.g., LLM-driven search experiences) • Optimize FAQ and entity signals to improve citation potential • Track AI and organic visibility trends and surface opportunities proactively • Optimize high-intent pages tied directly to patient acquisition and revenue • Conduct keyword research focused on commercial and problem-aware queries • Support expansion of condition, insurance, and marketplace pages • Continuously refresh and improve existing content based on performance data • Identify high-value backlink opportunities and build outreach lists • Execute outreach campaigns and track placements • Assist in developing linkable assets and authoritative resource content • Monitor backlink health and referring domain growth • Conduct site audits using tools like Screaming Frog, Ahrefs and Google Search Console • Identify crawl, indexation, and internal linking opportunities • Document technical recommendations clearly for Engineering • QA implementations to ensure best-in-class execution • Monitor rankings, traffic, and conversion-related SEO metrics • Maintain dashboards and regular reporting • Translate data into actionable insights