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Role Description

Endear is hiring a VP of Marketing to own and lead the entire marketing function. This role sits on the leadership team and is responsible for setting strategy, building systems, and scaling a high-performing marketing organization that supports long-term growth.

• Lead and mentor a growing team that includes Product Marketing and Demand Generation.
• Clear ownership across positioning, messaging, pipeline generation, and go-to-market execution.
• Partner closely with Sales, Product, and Customer Success to ensure marketing aligns with revenue goals, product expansion, and core ICP.
• Focus on selling more value to the same ICP through clear positioning, strong messaging, and effective demand systems.

What You’ll Accomplish:

• In your first 6 months, you’ll:
  • Take ownership of Endear’s full marketing strategy and operating model.
  • Assess and refine existing demand generation and product marketing efforts.
  • Establish clear KPIs across pipeline, attribution, conversion, and performance.
  • Build strong operating rhythms with Sales and Product to align messaging and pipeline expectations.
  • Coach and support existing team members, helping them level up in their functional areas.
  • Create clarity around priorities, roles, and execution across the marketing org.
• In your first year, you will:
  • Lead a multi-layer marketing team, including Directors and their teams.
  • Own marketing’s contribution to pipeline and revenue with predictable outcomes.
  • Guide positioning and messaging for new products sold into the same ICP.
  • Build scalable systems for planning, reporting, and forecasting.
  • Manage and optimize a meaningful marketing budget with clear ROI discipline.
  • Help position Endear as a category leader in modern retail clienteling.

Qualifications

• 10 plus years of B2B SaaS marketing experience, including senior leadership roles.
• Led teams of at least five people and scaled marketing organizations.
• Deep experience in either Product Marketing or Demand Generation, with strong fluency in both.
• Highly metrics-driven and comfortable owning attribution, forecasting, and performance reporting.
• Managed marketing budgets in the range of $500K to $750K or more.
• Experience working in early-stage or growth-stage SaaS environments similar to Endear.
• Confident partnering with Sales leadership as a peer, owning the marketing funnel end to end.
• Excel at mentoring and developing talent rather than executing every function yourself.
• Energized by building clarity, systems, and momentum in growing organizations.

Requirements

• Align with Endear's core principles:
• Customer First thinking in every decision.
• Ownership and accountability at every level.
• Enabling autonomy through clarity and trust.
• Under promising and over delivering.
• Innovating quickly while delivering real value.

Benefits

• Compensation: $250-275k OTE (base + bonus).
• Equity Eligible.
• Fully remote team.
• Comprehensive healthcare (medical, dental, vision).
• Co-working or home office stipend.
• Flexible PTO and unlimited vacation.
• Opportunity to shape foundational product work in a transformative industry.

Company Description

At Endear, we’re building the first modern CRM for retail teams, starting with the frontline. Our software empowers sales associates to have more personal, effective conversations with customers through AI-powered tools that drive measurable revenue.

We’re helping brands like Reformation, Gorjana, Glossier, Frame, and Mizzen+Main turn real customer relationships into growth powered by intuitive software and thoughtful design.