PUBLIC RELATIONS SENIOR ACCOUNT DIRECTOR - HEALTH & WELLNESS (NYC/Tri-state area)

KCSA Strategic Communications is an integrated communications agency that boasts expertise in Media and Technology, Cannabis and Psychedelics, Financial Services, Healthcare, and Women’s Health and Wellness. Our team of PR, IR, and Digital/Social Media professionals leverage traditional communications, strong financial and media relationships, and digital strategies to tell our clients stories passionately and persuasively. We offer a variety of services to help companies elevate their media profile, raise capital, create a corporate narrative, manage crises, and so much more. At KCSA, your story doesn’t just get told: it gets celebrated!

 

We are looking for a Public Relations - Senior Account Director on our Health & Wellness team that specializes in generating media opportunities, writing and developing dynamic pitches, executing day-to-day media relations efforts, and taking that further by focusing on larger level strategy as well. This role plays an integral part in ideation and brainstorming across the division. They maintain strong relationships with national and regional media outlets.

 

Senior-level staff are also a cheerleader for the agency -- suggesting new initiatives for team building and keeping a positive work environment. With a roster of dynamic fast-growing clients, you will craft messaging, and leverage media relationships to create compelling narratives that support the client's vision and mission. 

At KCSA, our people are our most important resource.  We want them to be motivated, empowered, and to thrive, so we invest in them the same way our clients invest in us. Joining KCSA will give you access to: 

• A renowned team of public relations professionals with unparalleled knowledge of B2B communications

• A front row seat to cutting edge industries and the communications strategies that fuel unprecedented growth

• In-house investor relations & social media teams, enabling full cycle communications campaigns driving awareness and getting results

• Remote work capabilities for all employees

• Notable monetary incentive for new client referrals

• Generous 401K contributions (1/2 up to 12%), full benefits, and paid time off

• Quarterly mental health days as well as a paid day off for your birthday

•  ½ summer Fridays

• A true work life balance. At KCSA we understand that the best work comes from an energized mind and body.
  
  

Responsibilities: 

• Developing PR strategies and dynamic pitches to meet client objectives and goals; Going above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectives

• Strategic planning and execution of outreach plan with little to no changes from Vice President / Senior Vice President / Managing Director 

• Ensure all teams are meeting client goals and objectives; keep teams on track

• Heavy pitching and securing feature stories, brand stories, etc. on a national and regional level across online, print, broadcast and podcast media

• Spearhead thought leadership media opportunities for clients / founders

• Work alongside the greater KCSA to ensure all clients are speaking at the appropriate panels and events (both in person or digital), as well as put forward for broadcast interviews (business and consumer) and trend segment opportunities

• Drafting of press releases 

• Oversees monthly client reporting and the updating of client materials 

• Communicating with clients regularly via email, phone and in person and building strong relationships with clients 

• Communicating daily with high-level editors/media

• Managing and mentoring junior and mid-level staff

• Participate in new business opportunities for KCSA

•  Support in the drafting of new business proposals 

 

About You:

• Bachelor’s degree

• 9+ years of relevant experience

• A strong editorial network of business, fashion and wellness editors and writers 

• A clear vision of the industry and competitive landscape  

• Naturally proactive, with outstanding attention to detail and meticulous organizational skills

• A people person, skilled at building rapport and collaborating across teams

• Skilled writer and communicator

• Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude

• Residing in the Greater New York Metro Area preferred