Scope :

Key Responsibilities include but are not limited to:

• Grow sales volume and brand penetration in designated key accounts by developing new business and penetrating existing accounts across distribution channels.
• Demonstrate thought leadership to engage in joint business planning activities with key accounts.
• Build relationships across multiple levels with our key customers.
• Develop and implement sales plan for key accounts based on established revenue goals and company objectives and manages all trade spending within authorized funding.
• Identify target lists focused on both existing customers and prospects by leveraging market research information to determine potential sales opportunities based on customer needs, competitive landscape and regional nuances.  
• Identify new channels for Manitoba Harvest to play in proactively pursuing new connections to build business.
• Manage prospects and acquire new business through cold-calls and introductions.
• Fosters and leads relationships with the sales team, brokers, key retailers and distributors by participating in sales meetings, leveraging programs to increase brand awareness, product presence and revenue generation for all company products.
• Manage relationship, goal setting and programming with one of our broker partners.
• Lead monthly broker scorecard meeting with Club Channel assigned brokers.
• Update promotion calendars for assigned retailers on a monthly basis.
• Own retailer presentations, line reviews, and annual business plans to drive distribution and velocities.
• Develop demand forecasts by region and distribution channel and provide weekly and quarterly sales updates to Sales Director and Sales Leadership Team.
• Achieves quarterly and annual gross sales, trade spending and net sales targets by selling approved programs directly to key retailers and through developed broker and distributor networks.
• Provides ongoing education and training (Category Management Insight) to brokers, distributors and retailers regarding products and customer programs.
• Collaborates with customer marketing to develop comprehensive and aligned annual Account Plans for each of the Sales Controllable: Distribution, Shelf Management, Promotion and Pricing.
• Work closely with the Sales, Marketing, Operations and Finance functions to deliver the best customer experience possible.
• Other duties as assigned by the organization.

• Leadership
• Influence
• Strategic Thinking
• Accountability
• Negotiations
• Initiative
• Communication
• Analytical Thinking
• Teamwork
• Problem-solving

• A bachelor’s degree in marketing, Commerce or business management or combination of education and work experience is preferred.
• Minimum 4-5 years of sales management, key accounts and broker experience
• Working knowledge, experience and ability to successfully manage customer accounts in Nutrition, Natural, Grocery, Drug and/or Mass channels
• Ability to maintain budgets and forecasting workbooks and perform payback analysis on trade investments.
• Ability to successfully manage client relations and manage ongoing business relationships.
• Possess excellent verbal and written communication skills and superior negotiating abilities.
• Ability to successfully prepare and conduct customer presentations and meetings.
• Proficient in MS Office suite (Outlook, Word, Excel, PowerPoint)
• Customer service driven with the ability to execute, and deliver sales growth.

Working Conditions:

• Home office Environment
• Travel – meetings, tradeshows.
• Frequent interactions with others internally and externally

Designate:

• Director, Sales

Confidentiality:

• Responsible to preserve and safeguard all confidential information that comes to their knowledge in the course of employment with Fresh Hemp Foods Ltd.
• Responsible to observe and comply with the policies of the Company and applicable legal requirements with respect to confidential information and the protection of privacy

General:

• Demonstrates the Fresh Hemp Foods Ltd.’s Mission, Vision and Values in relation to all aspects of the role
• Comply with basic systems and procedures for Fresh Hemp Foods Ltd.
• Participate in ongoing training as directed by Management
• The above statements are intended to describe the general nature and level of the work being performed. This is not an exhaustive list of all duties and responsibilities associated with it.  Fresh Hemp Foods Ltd. Management reserves the right to amend and change responsibilities to meet business and organizational needs.