• Lead development of integrated media strategies across assigned accounts • Establish and steward the strategic direction for each assigned client, ensuring alignment with broader portfolio priorities • Ensure all deliverables align to that strategic direction and business objectives • Apply audience insights, competitive intelligence, and marketplace trends to drive differentiated recommendations • Act as final quality reviewer of team output, ensuring rigor and clarity before client delivery • Serve as senior day-to-day strategic contact for clients • Lead key client communications and presentations • Build trusted relationships with senior client stakeholders • Integrate closely with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive planning output • Bring proactive media ideas that sharpen and enhance creative impact • Lead and mentor Directors, Supervisors, AMDs, and Planners within the pod • Clearly delegate work while maintaining visibility into account health and team workload • Protect focus and prioritization within the pod structure • Provide direct, actionable feedback to elevate strategic rigor and team performance • Build capability within the team, reducing unnecessary senior executional dependency over time • Oversee media budgets and ensure disciplined financial management • Maintain visibility into team bandwidth and staffing needs • Identify workflow or process inefficiencies and implement improvements • Partner with Activation and Finance to ensure seamless execution and billing accuracy • Identify and drive organic growth opportunities rooted in strategic insight • Contribute meaningfully to new business efforts as the media lead • Apply marketplace insights to strengthen account-level strategy and team output