• Responsible for creating satisfying and compelling experiences for the users or the organization's digital products and services. • Researches and analyzes user needs and sentiment, creates and tests service design blueprints. • Works with Product Managers and other Designers to turn insights into actual product features. • Facilitates and/or drives the stages of the innovation design process. • Leads the UX research, design, and testing for new experiences and improvements of existing experiences. • Communicates the user experience at various stages of the design process with mental model maps, wireframes, flow diagrams, storyboards, personas, mockups, and/or high-fidelity prototypes. • Assesses and optimizes the performance of new and existing features by actively participating/leading in user research and assessing performance metrics. • Mentors more junior designers/researchers and leads the design/research workstream within a project/program. • Confidently presents design concepts, articulates ideas, and facilitates brainstorming sessions with leaders, developers, and stakeholders. • Designs and executes user research using qualitative and quantitative methods.