• Develop and execute SEO strategies aligned with client goals and industry trends • Conduct keyword research and competitive analysis to identify ranking and content opportunities • Build SEO roadmaps including technical improvements, content development, and link opportunities • Define and track KPIs such as rankings, organic traffic, engagement, and site performance • Optimize website content including landing pages, service pages, and blog posts • Develop keyword-informed content strategies aligned with search intent • Produce or collaborate on SEO-focused content and integrate structured formats or visual elements to improve engagement • Perform technical SEO audits focusing on site structure, crawlability, indexing, page speed, and Core Web Vitals • Monitor site performance using tools such as Google PageSpeed Insights and other SEO platforms • Configure and maintain reporting dashboards using tools such as Google Analytics 4, Agency Analytics, and Looker Studio • Monitor metrics including keyword rankings, site health, page performance, organic traffic, and engagement • Translate SEO data into clear insights and recommendations for internal teams and client reporting • Recommend improvements to content, keyword targeting, and site structure to improve results • Upload, edit, and optimize website content within CMS platforms such as WordPress • Implement SEO best practices in CMS environments including metadata, internal linking, and content structure • Manage and optimize Google Business Profiles and local listings • Support listing verification and implement local SEO strategies including location-based keywords and citation optimization • Manage multiple client accounts while maintaining quality and timelines