• Lead stakeholder research, discovery interviews, and requirements gathering to inform UX and experience strategy • Synthesize user needs, business goals, policy constraints, and technical considerations into clear experience direction • Define experience principles, success criteria, and structural approaches for digital products and services • Develop and own UX artifacts including personas, user journeys, service blueprints, workflows, and information architecture • Define content strategy as part of the overall UX approach, focusing on content structure, hierarchy, sequencing, and clarity • Create and document content models that support scalable, reusable, and accessible user experiences • Define UX and content strategies that account for underlying data models, CMS structures, system integrations, and technical constraints • Shape UX strategy for CMS-backed and data-driven digital systems, including public-facing experiences and supporting administrative or operational interfaces • Collaborate with UX/UI Product Designers to ensure design systems and component patterns align with experience strategy, content models, and system requirements • Review and guide design work to ensure usability, accessibility, and alignment with requirements and constraints • Collaborate with engineers and technical leads to ensure UX and content strategies are feasible and well-integrated into technical solutions • Participate in client workshops and presentations, clearly communicating experience decisions, tradeoffs, and rationale