• Own day-to-day TikTok Shop execution, optimization, and results. • Scale TikTok Shop from ~$25K/month to ~$100K/month in evergreen revenue within 12 months. • Manage performance against CPA, ROAS, and payback targets. • Execute assortment strategy, pricing, promotions, seeding, reviews, and livestream support. • Monitor shop health, fulfillment issues, refunds, and customer experience signals. • Recruit, onboard, and activate 1,500–2,500 TikTok Shop affiliates over 12 months. • Manage a tiered creator ecosystem: • High-volume affiliates • Consistent mid-tier creators • A small group of top performers • Drive repeat posting through clear incentives, commissions, and expectations. • Ensure predictable creator output aligned to product and promo priorities. • Track and analyze creator performance metrics including GMV, CVR, AOV, refunds, content volume, and posting consistency. • Identify top-performing creators and double down via seeding, bonuses, or higher commissions. • Test and optimize commission structures, promotions, and incentives. • Maintain creator scorecards and clear performance reporting. • Partner with Paid Media to surface top-performing TikTok Shop content for Spark Ads. • Support creator whitelisting and permissions (with guidance from Paid Media). • Ensure FTC compliance and adherence to brand guidelines. • Help scale creator content that can be reused across paid ads, PDPs, and organic social. • Build and run workflows to manage hundreds of active creators at once. • Use tools and dashboards to track affiliates, commissions, content, and usage rights. • Keep operations organized across seeding, communication, and follow-ups. • Ensure TikTok Shop runs smoothly without constant firefighting. • Work closely with Paid Media, Creative, Growth, E-commerce, and CX/Ops. • Align creator pushes with launches, promos, and inventory. • Feed TikTok Shop learnings back into paid ads, PDPs, and organic social.