• Translate Sales and Marketing hypotheses into executable GTM experiments. • Rapidly test new audiences, signals, messaging, and channels. • Measure impact on pipeline, conversion, and efficiency, and help operationalize successful approaches. • Partner with RevOps to leverage clean, trustworthy CRM and enrichment data. • Define and apply ICP attributes, buying signals, and prioritization logic relevant to Sales-led motions. • Utilize AI-assisted analysis to uncover insights that enhance targeting, timing, and relevance. • Apply LLMs to automate research, summarization, signal extraction, and personalization. • Reduce manual effort across Sales and Marketing by improving GTM execution. • Ensure AI-assisted execution is measurable, testable, and aligned with revenue goals. • Work closely with Marketing to operationalize campaign strategy and improve downstream conversion. • Collaborate with RevOps on data definitions, quality, and handoffs. • Support Sales teams by improving signal visibility, prioritization, and activation.