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Senior Web Strategist
Location
United States
Posted
3 days ago
Salary
$122K - $184K / year
No structured requirement data.
Job Description
Role Description
The Sr. Web Strategist is a hands-on operator responsible for executing and optimizing Demandbase’s web strategy in support of growth, conversion, and AI-forward storytelling. Reporting to the Director of Web Strategy, this role partners closely on strategy while owning day-to-day execution, experimentation, journey optimization, and measurable performance outcomes. This role is ideal for a person who is AI-curious, data-driven, and comfortable operating in fast-moving environments. The Web Strategist will serve as a trusted owner of the website experience and play a critical role in maintaining momentum and operational continuity while the Director is on maternity leave.
Responsibilities
-
Web Execution & Optimization
- Execute Demandbase’s web strategy across priority pages, journeys, and experiences.
- Partner with Brand, Product, Content, and Demand teams to implement messaging, UX, and experience updates.
- Ensure the website accurately reflects Demandbase’s evolving AI capabilities and value proposition.
-
Performance & Measurement
- Manage performance of the website, ensuring it is optimized to influence and accelerate pipeline growth.
- Monitor funnel performance across key entry points, high-intent pages, and conversion paths.
- Proactively identify performance gaps and implement optimizations to improve pipeline contribution.
- Ensure major web initiatives are grounded in measurable outcomes and aligned to business goals.
-
Customer Journey Mapping & Optimization
- Map and document key customer journeys across priority personas and buying groups.
- Analyze how different audiences navigate the digital experience across demandbase.com and related properties.
- Identify friction points, drop-offs, and misalignments in messaging or UX.
- Use journey insights to inform experimentation, personalization, and content prioritization.
-
Experimentation & Learning
- Build out CRO foundations that set us up to scale in the quarters to come.
- Plan, launch, and manage experiments across UX, content, personalization, and conversion paths.
- Use AI-enabled tools and analytics to generate insights and improve testing velocity.
- Translate experiment results into clear recommendations and incremental gains.
- Ensure significant experience changes are informed by testing and validated through data.
-
Operational Ownership
- Manage timelines, priorities, and cross-functional dependencies for web initiatives.
- Serve as a reliable day-to-day owner of the website while the Director is on maternity leave.
- Bring structure and follow-through to ensure work is delivered on time and at high quality.
- Own the customer journey and optimization of that digital journey across our marketing domains.
- Identify and implement opportunities to improve efficiency and performance across the website through expanded use of AI and Demandbase products.
Qualifications
- 4–6+ years of experience in web strategy, digital marketing, or growth optimization.
- Experience running experiments and analyzing performance data.
- Familiarity with AI-powered marketing tools and modern web platforms.
- Strong project management and cross-functional collaboration skills.
- Comfortable owning execution and making recommendations with guidance.
Benefits
- Options for up to 100% paid Medical and Vision premiums for employees.
- Flexible PTO policy.
- Paid holidays.
- Access to mental health and wellness resources.
- 401(k) with pre-tax, after tax, and Roth options.
- Short-term/long-term disability and life insurance.
- Other great benefits.
Job Requirements
- 4–6+ years of experience in web strategy, digital marketing, or growth optimization.
- Experience running experiments and analyzing performance data.
- Familiarity with AI-powered marketing tools and modern web platforms.
- Strong project management and cross-functional collaboration skills.
- Comfortable owning execution and making recommendations with guidance.
Benefits
- Options for up to 100% paid Medical and Vision premiums for employees.
- Flexible PTO policy.
- Paid holidays.
- Access to mental health and wellness resources.
- 401(k) with pre-tax, after tax, and Roth options.
- Short-term/long-term disability and life insurance.
- Other great benefits.
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