This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

We are seeking a dynamic and results-driven Public Relations Manager to lead our brand narrative in the highly competitive E-commerce and digital retail space. The ideal candidate is a proactive storyteller with strong media instincts and a deep understanding of how modern e-commerce brands grow through digital PR, influencer collaborations, and online media coverage.

You will be responsible for developing and executing high-impact PR strategies that strengthen brand visibility, drive authority in the e-commerce ecosystem, and support business growth across online channels such as marketplaces, DTC websites, and social commerce platforms. This role is ideal for someone who thrives in fast-paced startup environments and has experience helping early-stage or scaling e-commerce brands build their public presence from the ground up.

Key Responsibilities

• Strategic PR & Brand Positioning:
  • Develop and execute integrated PR strategies tailored for e-commerce and digital-first brands.
  • Align PR initiatives with growth marketing, product launches, and online sales strategies.
  • Build brand authority in the e-commerce, retail tech, and digital consumer space through media exposure and thought leadership.
  • Lead the development of annual PR roadmaps, campaign plans, and budgets.
• Media Relations & Brand Storytelling:
  • Build and maintain strong relationships with journalists, editors, bloggers, and industry publications, particularly within the e-commerce, business, retail, and tech sectors.
  • Proactively pitch media outlets to secure press coverage, founder features, product spotlights, and industry commentary.
  • Develop compelling press materials including press releases, media kits, thought leadership articles, and brand stories.
  • Act as a key liaison between the company and media stakeholders.
• Influencer Marketing & KOL Engagement:
  • Identify and manage relationships with relevant influencers, creators, and key opinion leaders (KOLs) aligned with the brand.
  • Lead influencer collaborations that amplify brand awareness, product launches, and e-commerce campaigns.
  • Track and measure the performance and ROI of influencer initiatives.
• Reputation Management & Crisis Communication:
  • Monitor media coverage, digital conversations, and online sentiment to protect and strengthen brand reputation.
  • Develop and implement crisis communication strategies and response protocols.
  • Manage brand narratives during sensitive public or media situations.
• Digital PR & Content Strategy:
  • Partner with marketing and content teams to develop PR-driven digital storytelling campaigns.
  • Leverage social media, digital publications, podcasts, and online communities to amplify brand messaging.
  • Ensure PR initiatives support SEO visibility, brand search growth, and online authority.
• Performance Measurement & Reporting:
  • Track PR performance using media analytics, sentiment analysis, reach, and engagement metrics.
  • Provide leadership with regular reports on PR impact, brand visibility, and campaign performance.
  • Continuously optimize strategies based on data, industry trends, and competitive insights.
• Partnerships & Industry Presence:
  • Identify and manage strategic partnerships, media collaborations, and industry sponsorship opportunities.
  • Build relationships with e-commerce communities, founders, thought leaders, and industry organizations.
  • Position the company as a recognized voice in the e-commerce ecosystem.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field (Master’s degree is a plus).
• 2 to 5 years of proven experience in Public Relations, preferably within e-commerce, digital retail, DTC brands, or consumer startups.
• Strong understanding of the e-commerce landscape, online consumer behavior, and digital brand storytelling.
• Proven success securing media placements, brand features, and industry coverage.
• Experience managing influencer marketing campaigns and KOL partnerships.
• Demonstrated experience in reputation management and crisis communication.
• Proficiency in PR analytics, media monitoring tools, and digital performance tracking.
• Strong knowledge of social media, digital marketing, and online brand building.
• Excellent communication, storytelling, and public speaking skills.
• Ability to thrive in fast-paced startup or high-growth environments.

Preferred Experience

• Experience working with early-stage startups or scaling e-commerce brands.
• Experience helping build PR strategies from scratch for new brands or market launches.
• Background in consumer brands, retail tech, marketplaces, or DTC companies.
• Familiarity with SEO principles and digital PR strategies.
• Experience serving as a brand spokesperson or media representative.

Benefits

• Competitive compensation and full remote flexibility.
• International collaboration with diverse teams.
• Professional autonomy and growth opportunities.
• Marketing industry exposure and professional development support.

Ready to Apply?

Submit your resume and brief cover letter highlighting your PR, focusing on Ecommerce experience. Only qualified candidates will be contacted.