Voice Systems Engineering (VSE) is a dynamic organization driven by innovation and a shared passion for positively impacting people's lives. Specializing in advisor-based technology platforms, we operate across various service sectors, including psychic guidance and wellness, with our flagship brand, Psychic Source, leading the way. Our vision at VSE centers on the belief that when talented individuals unite, possibilities become limitless. Rooted in a remote-first environment, we've cultivated a culture that embraces diversity, equity, work-life balance, and a true sense of belonging.
Senior Growth Product Analyst
Location
United States
Posted
3 days ago
Salary
$125K - $155K / year
No structured requirement data.
Job Description
Role Description
We are seeking a strategic, hands-on Senior Growth Product Analyst with experience in B2C or DTC environments to own the product performance framework and experimentation strategy across our digital product ecosystem. This is a high-impact, embedded digital product role responsible for defining how we measure success across the customer lifecycle — from acquisition through engagement, retention, and revenue — and translating digital user behavior into clear, actionable product decisions.
As a small, fast-moving company, we need someone who thrives in ambiguity, builds systems from scratch, and operates with both strategic vision and technical depth.
What You’ll Own
-
Product Performance Framework
- Design and evolve our end-to-end digital product KPI architecture across acquisition, engagement, retention, and monetization.
- Establish and maintain a true single source of truth for product performance data across analytics platforms.
- Define metric logic, lifecycle definitions, and measurement guardrails that drive digital product roadmap prioritization.
-
Experimentation & Growth
- Design and analyze A/B tests and growth experiments across digital user journeys, onboarding flows, and conversion funnels.
- Partner closely with Product Managers and Product Owners to prioritize experiments based on opportunity sizing and behavioral insight.
- Translate experiment results into clear strategic recommendations that improve product adoption, engagement, and conversion.
-
Product Analytics Implementation
- Own digital event tracking strategy, taxonomy, and instrumentation across our web and mobile applications.
- Lead implementation and optimization of tools such as Mixpanel, AppsFlyer, Clarity, Optimizely, and Google Analytics.
- Ensure clean, high-fidelity product data flows across systems to support accurate experimentation and performance measurement.
-
Insight & Product Influence
- Surface actionable behavioral insights about how users interact with our digital products.
- Embed insights directly into Aha! and Jira to support product prioritization and roadmap decisions.
- Combine quantitative product analytics with qualitative feedback loops to create a complete picture of the user experience.
Qualifications
- 5+ years in product analytics or growth analytics for digital products in B2C or DTC environments.
- Experience in small to mid-sized technology companies where you owned the full product analytics lifecycle.
- Experience building product KPI frameworks and lifecycle metrics from scratch, not just maintaining dashboards.
- Independently designed and analyzed experiments on digital user experiences.
- Owned event mapping, tagging plans, and product instrumentation.
- Highly proficient in SQL and building automated product performance dashboards.
- Understanding of UX and product design principles and how user behavior impacts product metrics.
- Ability to thrive in environments where you must think strategically and execute tactically.
Requirements
- This role is NOT a traditional Business Analyst role focused on requirements gathering.
- This role is NOT a centralized BI reporting role supporting multiple departments.
- This role is NOT a pure Data Analyst role focused only on dashboards.
Benefits
- Unlimited vacation policy and flexible work schedule.
- Comprehensive insurance programs including medical, dental, vision, and life.
- Access to a “wellness wallet” that reimburses for gym memberships, workout equipment, mindfulness apps, healthy food boxes, ergonomic workspace tools, and more.
- Tuition reimbursement program and opportunities for continued learning.
- 401k match and access to expert financial advice.
Job Requirements
- 5+ years in product analytics or growth analytics for digital products in B2C or DTC environments.
- Experience in small to mid-sized technology companies where you owned the full product analytics lifecycle.
- Experience building product KPI frameworks and lifecycle metrics from scratch, not just maintaining dashboards.
- Independently designed and analyzed experiments on digital user experiences.
- Owned event mapping, tagging plans, and product instrumentation.
- Highly proficient in SQL and building automated product performance dashboards.
- Understanding of UX and product design principles and how user behavior impacts product metrics.
- Ability to thrive in environments where you must think strategically and execute tactically.
- This role is NOT a traditional Business Analyst role focused on requirements gathering.
- This role is NOT a centralized BI reporting role supporting multiple departments.
- This role is NOT a pure Data Analyst role focused only on dashboards.
Benefits
- Unlimited vacation policy and flexible work schedule.
- Comprehensive insurance programs including medical, dental, vision, and life.
- Access to a “wellness wallet” that reimburses for gym memberships, workout equipment, mindfulness apps, healthy food boxes, ergonomic workspace tools, and more.
- Tuition reimbursement program and opportunities for continued learning.
- 401k match and access to expert financial advice.
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