• Develop and champion a unified, multi-year global Search strategy that maximizes traffic & conversions across both SEO and SEM, ensuring the channels work synergistically to achieve ambitious growth targets. • Develop a clear, competitive POV and actionable strategy on how SurveyMonkey will achieve high visibility and conversion rates within the evolving Generative Experience Optimization (GEO) and Answer Engine Optimization (AEO) landscape. • Own the global Search budget and forecasting models, ensuring the efficient allocation of multi-million dollar spend across paid channels (e.g., Google Ads, Bing) while balancing investment in organic growth initiatives. • Serve as the cross-functional leader connecting Growth, Product, Engineering, Content, and Data Science teams to prioritize and align on the technical roadmap and reporting requirements (e.g., optimizing landing pages and UX for search performance). • Oversee the end-to-end strategy for all Search efforts, including technical SEO implementation, keyword strategy, ad copy/content optimization, bid management, and content structuring designed for optimal consumption by Large Language Models (LLMs) and generative AI outputs. • Drive a culture of continuous testing and optimization (A/B testing) across all campaigns and assets. Ensure performance excellence by leading keyword research and competitive analysis. • Partner closely with the Data team to enhance attribution models and ensure the accuracy of paid signal data (tying into critical Growth data initiatives like SA360), helping us secure the most competitive pricing and get the most out of every agreement. • Stay abreast of Search engine algorithm changes, industry trends, competitive landscape, and new technologies (e.g., LLM-driven search, AEO, GEO, etc). • Lead, mentor, and grow the Search team, fostering collaboration and shared learning between the SEO and SEM disciplines. • Provide strategic direction to the functional channel leads, ensuring optimized daily performance and campaign alignment. • Manage search marketing budgets and tools, directing vendor and platform relationships (e.g., Google) to drive strategic objectives and deliver maximum value.