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Manager, Amazon Retail Media
Location
United States
Posted
3 days ago
Salary
$124.1K - $175.2K / year
Job Description
Role Description
The Manager, Amazon Retail Media will serve as the Category Lead for Aveeno, Hair Portfolio and Kenvue’s Incubator brands, owning end-to-end planning, execution, and optimization of Amazon Retail Media campaigns. This role acts as a strategic business driver translating category goals into data-driven media plans that accelerate traffic and drive profitable incremental growth.
Key Responsibilities
- Develop retail media plans aligned to brand and category growth objectives.
- Own campaign execution across Search, Display, and emerging Amazon formats.
- Ensure strong NPI support and launch excellence.
- Align media mix to traffic, conversion, and share of voice goals.
- Monitor pacing, forecast delivery, and proactively adjust investment to maximize ROI.
- Analyze campaign performance across key KPIs (Glance Views, CVR, CPC, CPA, ROAS, ACOS, DPVR).
- Translate data into clear “so what” narratives and actionable recommendations.
- Identify growth levers across brand, non-brand, and competitor conquesting.
- Partner with Retail Media Lead to implement structured test-and-learn agenda.
- Scale proven drivers across media mix.
- Manage budgets, pacing, and financial stewardship for assigned brands.
- Coordinate creative assets with brand teams.
- Monitor supply constraints and manage stop-ship implications on media strategy.
- Serve as primary retail media contact for: Sales, Brand Teams, National Media, Agency partners, Amazon Ads.
- Lead monthly performance reviews and quarterly planning sessions.
- Influence stakeholders with data-backed recommendations.
Qualifications
- A minimum of a bachelor's degree.
- A minimum of 5 years of experience; prior experience in retail media, performance marketing, or brand marketing.
- Foundational understanding of Amazon ecosystem.
- Strong analytical mindset with ability to simplify complex data.
- Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- 15-20% of travel.
Requirements
- Experience in CPG, beauty, or personal care categories.
- Familiarity with Pacvue, Vendor Central.
Benefits
- Annual base salary for new hires in this position ranges: $124,100.00 - $175,200.00.
- Competitive Benefit Package including Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities.
- Kenvuer Impact Networks.
Job Requirements
- A minimum of a bachelor's degree.
- A minimum of 5 years of experience; prior experience in retail media, performance marketing, or brand marketing.
- Foundational understanding of Amazon ecosystem.
- Strong analytical mindset with ability to simplify complex data.
- Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- 15-20% of travel.
- Experience in CPG, beauty, or personal care categories.
- Familiarity with Pacvue, Vendor Central.
Benefits
- Annual base salary for new hires in this position ranges: $124,100.00 - $175,200.00.
- Competitive Benefit Package including Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities.
- Kenvuer Impact Networks.
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