• Lead Saltbox’s paid acquisition strategy across Google, Meta, and emerging channels (Reddit, YouTube, influencer, etc.) • Manage media agencies and vendors, optimizing for CAC, LTV, and ROI • Build dynamic segmentation strategies using 1P data, lookalikes, and intent signals • Rapidly test creative variations, audience cohorts, and messaging to increase efficiency • Lead Saltbox’s exploration and implementation of AI in growth marketing workflows • Use generative AI tools (e.g., ChatGPT, Claude, Jasper) to 10x content production for landing pages, outbound email copy, ad creative, and localized campaigns • Implement and iterate on AI SDR and outbound tools (e.g., Smartlead, Instantly, Clay, PhantomBuster) to unlock scalable prospecting and lead nurturing • Build or collaborate on lightweight automation workflows for campaign personalization at scale • Own CRO strategy across our website and landing pages—using heatmaps, analytics, and AI-driven testing platforms • Personalize site experience using geo-data, UTM segmentation, and firmographics • Design and run A/B tests across key conversion points: demo forms, CTAs, creative formats, etc. • Partner with Demand Gen to optimize lifecycle nurture journeys across email, SMS, and in-product touchpoints • Lead outbound growth motions through AI-assisted research and targeting, in collaboration with RevOps and Sales • Build influencer, referral, and affiliate strategies that extend reach in key local markets and niches • Build and own a structured experimentation roadmap—prioritizing high-impact tests across SEO, outbound, social, lifecycle, and referral • Develop a clear learning agenda, structured reporting, and agile test-and-learn systems • Collaborate with Community and Field Marketing to support local activation and city-by-city GTM strategies • Optimize channel mix by geography—leveraging local insights to tailor messaging and targeting • Partner with Growth Ops to build actionable dashboards for CAC, LTV, funnel performance, and campaign ROI • Drive martech innovation, including AI integrations and automation tools that streamline operations and unlock scale • Mentor and develop junior growth marketers or agency partners • Partner cross-functionally with content, demand gen, community, product, and sales • Operate both strategically and tactically—balancing vision-setting with day-to-day ownership of campaign execution