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Role Description

As Director of Direct Mail, you will serve as the strategic and revenue-driving leader for our Direct Mail product line. This is a high-impact sales role focused on generating your own new business while acting as the internal subject matter expert and revenue partner for our Townsquare markets.

• Drive revenue growth by prospecting and closing new Direct Mail opportunities directly with clients.
• Partner closely with Account Executives and market sellers to develop, pitch, and close Direct Mail opportunities.
• Assist sellers in-market by identifying opportunities, shaping strategy, and joining sales conversations.
• Unlock new revenue streams by equipping sellers with confidence, strategy, and expertise.
• Identify high-potential accounts and build targeted campaigns.
• Support sellers throughout the sales cycle—from initial strategy to close.
• Operate as both a hunter and a revenue enabler.
• Blend individual production, collaborative selling, and sales enablement.

Qualifications

• Proven track record of exceeding sales quotas in digital or performance-based marketing environments.
• Demonstrated experience selling programmatic marketing solutions.
• Direct Mail experience required, specifically data-driven or programmatic Direct Mail solutions.
• Strong new business development background with a hunter mentality.
• Ability to simplify complex marketing strategies into clear, compelling client solutions.
• Experience training, mentoring, or coaching sales teams preferred.
• Advanced understanding of audience targeting, first-party data, attribution, and full-funnel strategy.
• Superior presentation, communication, and interpersonal skills.
• Proficiency in PowerPoint and Excel.
• BA/BS degree (required).
• IAB Certification (preferred).

Requirements

• Own and drive Direct Mail revenue growth through self-generated new business and market collaboration.
• Build and manage a strong pipeline, consistently achieving and exceeding sales goals.
• Serve as the Direct Mail subject matter expert across our markets.
• Educate and train Account Executives and sales teams on product positioning, targeting capabilities, best practices, and case studies.
• Partner with local sellers on client strategy, prospecting, proposal development, and closing.
• Conduct compelling virtual and in-person presentations that demonstrate expertise in programmatic audience targeting and data-driven Direct Mail solutions.
• Identify cross-channel opportunities that integrate Direct Mail with digital, CTV, search, and social campaigns.
• Leverage data and insights to create strategic marketing recommendations tailored to each client’s goals.
• Take ownership of the full sales cycle, including pre-sale strategy and post-sale performance analysis.
• Interpret campaign reporting and provide actionable optimization recommendations to drive incremental revenue.
• Act as a strategic sales leader—creating scalable solutions that generate immediate results and long-term value for Townsquare.

Benefits

• Competitive base plus UNCAPPED commission plan.
• 3 Weeks PTO.
• 9 Paid Holidays (Two personal/floating Holidays).
• Health, Dental, Vision.
• 401(K).
• World Class training opportunities and client solutions, including access to our own DMP.
• Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities.