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Role Description

Quadient’s Global Demand Generation team is seeking an experienced Director of Content Strategy to build and lead a world‑class global content marketing program. In this role, you’ll create differentiated, high‑impact content that fuels pipeline growth, strengthens brand authority, and supports customers throughout their buyer journey.

You’ll own the global content ecosystem across SMB, Mid‑Market, and Enterprise audiences, setting the strategy, driving execution, and translating complex solutions into clear, compelling narratives. This role partners closely with Marketing, Product, Sales, PR, and Analyst Relations and reports to the VP, Global Demand Generation.

Content Strategy & Leadership

• Develop and own the global content strategy for demand generation and integrated campaigns.
• Lead the creation of full‑funnel content, white papers, eBooks, blogs, case studies, videos, web content, and sales enablement.
• Transform technical product messaging into engaging, customer‑centric stories.
• Manage the global content calendar and align deliverables to campaign and launch priorities.
• Build and scale a Content Center of Excellence with standards, templates, and governance.

Execution & Optimization

• Oversee content production across web, video, and social, ensuring brand consistency and effective localization.
• Stay ahead of industry trends, competitive moves, and emerging content formats.
• Optimize content using SEO/AEO best practices, persona insights, and analytics.
• Apply knowledge of lead scoring, lifecycle stages, and attribution to strengthen pipeline contribution.
• Test, measure, and refine content to improve engagement, conversion, and ROI.

Cross‑Functional Partnership

• Collaborate with Demand Gen, Product Marketing, Sales, PR, and Analyst Relations on launches and strategic initiatives.
• Work with executives to simplify complex strategies into compelling narratives.
• Incorporate market research and third‑party insights into thought leadership.
• Lead and mentor a high-performing content team and manage agency partners and budget.
• Leverage CMS, marketing automation, and analytics tools to streamline operations.

Qualifications

• 10+ years in content strategy/management; B2B or SaaS experience a plus.
• 5+ years leading and developing high‑performing teams.
• Experience managing agencies and marketing budgets.
• Exceptional written and verbal communication skills (French/German a plus).
• Strong analytical skills with the ability to derive insights from data.
• Comfort adopting new technologies, including Generative AI.
• Experience with Asana or similar project management tools.
• Highly organized, autonomous, and able to prioritize in a fast‑growth environment.
• A “player-coach” mindset, strategic, but also hands-on when needed.
• Excellent collaborator who builds trust with senior stakeholders.
• Entrepreneurial spirit and passion for building new processes from the ground up.
• Team-first approach with a desire to create a high-performance content organization.

Benefits

• Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.
• Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.
• Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program.
• Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.
• Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.