At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful. We support businesses across the U.S. and our team members are located across the country, and internationally. We operate as a work from anywhere company and believe this allows us to be more productive. Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning. Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine. Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask. Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place. Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career. DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done). Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity. Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Sr Customer Marketing Partner

MarketingMarketingFull TimeRemoteTeam 1,001-5,000

Location

United States

Posted

42 days ago

Salary

Not specified

No structured requirement data.

Job Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

The Sr. Customer Marketing Partner, Community & Education is responsible for driving customer adoption, retention, and advocacy by leading Thryv’s online customer community and partnering closely with Product on the customer education experience in our online academy. This role focuses on creating meaningful engagement, strengthening customer trust, and minimizing churn by aligning community, education, and advocacy programs to help customers realize ongoing value from Thryv while amplifying authentic customer stories.

Leads and manages Thryv’s online customer community, focusing on driving engagement, connection, participation, and peer-to-peer inspiration.
Defines and executes a consistent, on-brand community experience that reflects Thryv’s voice, values, and evolving brand across all community and advocacy touchpoints.
Develops, manages, and executes community engagement and advocacy programs, including recognition and customer champion initiatives, that provide ongoing value and foster participation, loyalty, and visibility.
Partners with Product Success as a Product Marketing counterpart for the online academy, shaping how education is positioned, packaged, and surfaced to drive engagement and adoption.
Integrates product information, learning priorities, customer insights, and success stories to support the creation of marketing, enablement, and advocacy assets that advance customer learning and adoption.
Collaborates with Product, Marketing, Sales, CX, and the online academy team to ensure education and advocacy experiences are intuitive, discoverable, and aligned with customer needs and business goals.
Amplifies advocacy, trust, and customer enablement by promoting community participation, education engagement, and authentic customer proof points across relevant channels.
Establishes, tracks, and analyzes success metrics for community engagement, education awareness, and advocacy participation, translating trends and insights into actionable recommendations for cross-functional teams.

Qualifications

Bachelor’s degree (or international equivalent), or equivalent experience, required.
5+ years of related experience, required.
9+ years of related experience, preferred.
8+ years of related experience in customer marketing, community management, or product marketing, preferred.
B2B and SaaS experience strongly preferred.
Proven track record of building and managing successful customer communities, including driving engagement, retention, and advocacy.
A passion for community-building, customer connection, and leveraging engagement to drive business outcomes.
Experience collaborating with cross-functional teams, including Product, CX, Marketing, and Sales.
Strong interpersonal and communication skills, both written and verbal, with a sharp eye for brand consistency.
Strong project management and organizational skills with the ability to prioritize effectively, manage deadlines, and self-direct work.
Analytical mindset with the ability to interpret engagement data and customer insights to identify trends.
Excellent problem-solving skills with the ability to implement creative and innovative solutions.
Familiarity with community platforms, social channels, or learning platforms.
Ability to travel less than 5% of the time.
Must be 18 years of age or older.
Must successfully complete pre-employment screening process, as required.
Must successfully complete any required training or orientation courses, as needed.

Benefits

Work from anywhere – Thryv is a Remote First company!
Competitive medical, dental, and vision plans, plus a wellness program with added incentives.
401(k) savings plan with company match and employee stock purchase plan.
Continuing education benefits with tuition assistance programs.
One week of paid time off at the end of the year, in addition to our standard paid time off policy.

Job Requirements

Bachelor’s degree (or international equivalent), or equivalent experience, required.
5+ years of related experience, required.
9+ years of related experience, preferred.
8+ years of related experience in customer marketing, community management, or product marketing, preferred.
B2B and SaaS experience strongly preferred.
Proven track record of building and managing successful customer communities, including driving engagement, retention, and advocacy.
A passion for community-building, customer connection, and leveraging engagement to drive business outcomes.
Experience collaborating with cross-functional teams, including Product, CX, Marketing, and Sales.
Strong interpersonal and communication skills, both written and verbal, with a sharp eye for brand consistency.
Strong project management and organizational skills with the ability to prioritize effectively, manage deadlines, and self-direct work.
Analytical mindset with the ability to interpret engagement data and customer insights to identify trends.
Excellent problem-solving skills with the ability to implement creative and innovative solutions.
Familiarity with community platforms, social channels, or learning platforms.
Ability to travel less than 5% of the time.
Must be 18 years of age or older.
Must successfully complete pre-employment screening process, as required.
Must successfully complete any required training or orientation courses, as needed.

Benefits

Work from anywhere – Thryv is a Remote First company!
Competitive medical, dental, and vision plans, plus a wellness program with added incentives.
401(k) savings plan with company match and employee stock purchase plan.
Continuing education benefits with tuition assistance programs.
One week of paid time off at the end of the year, in addition to our standard paid time off policy.