• Elicit, document, and validate business requirements; translate needs into user stories and functional specs for Salesforce and integrated systems. • Map current‑state workflows; design future‑state processes aligned to best practices and scalability. • Identify gaps, propose improvements, and align solutions with business outcomes and governance standards. • Facilitate workshops, demos, and feedback sessions to drive alignment and decision‑making. • Manage users, profiles/roles, permission sets, sharing rules, and data/metadata security. • Configure objects, fields, page layouts, record types, validation rules, formulas, and declarative automation (Flow). • Leverage reporting and query capabilities to deliver actionable dashboards and reports for end users and leadership. • Support multi‑cloud capabilities and ensure data integrity across business units and orgs. • Own the lifecycle of all third‑party applications and managed packages. • Partner with technical and business stakeholders on solution‑architecture‑level decisions. • Act as a product owner for the business, engaging with stakeholders to define requirements and manage backlog prioritization.