Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Senior Digital Sales Executive
Location
United States
Posted
6 days ago
Salary
$80K - $100K / year
No structured requirement data.
Job Description
Role Description
We're hiring a seasoned, consultative Senior Digital Sales Executive who thrives in a primarily outbound environment and can consistently deliver against a $2.5M annual quota. This role is remote, with quarterly travel to your in-market or home market for leadership meetings and planning. You will own the full sales cycle: prospecting, discovery, solution design with internal specialists, proposal, negotiation, collections, and long-term account growth.
Ideal candidates will reside in/near one of the following locations:
- Little Rock, AR
- Colorado Springs or Denver, CO
- Orlando, FL
- Minneapolis, MN
- Austin, Dallas, or Houston, TX
Unlike commoditized digital ad networks, Gray Digital Media offers sophisticated, high-value solutions that command premium pricing. This means higher commissions, larger deal sizes, and the satisfaction of selling truly differentiated products that deliver measurable ROI to clients. GDM has many resources to help support and grow your campaigns.
Duties/Responsibilities include, but are not limited to:
- Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
- Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
-
Sell integrated digital advertising solutions (as appropriate):
- Paid search / SEM, paid social, programmatic/OTT/CTV, display/video, YouTube, retargeting
- SEO/local search, website/landing page strategy, analytics/measurement, conversion optimization
- Audience strategy, creative approach, and performance reporting
- Develop multi-product proposals tied to business outcomes (leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, etc.)
- Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
- Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
- Expand existing accounts through performance reviews, upsells, cross-sells, and renewals
What Success Looks Like:
-
In the first 30–60 days:
- Master Gray Digital Media's offerings, pricing/packaging, and process
- Establish weekly outbound habits and a target account list
- Build a qualified pipeline plan aligned to quota pacing
-
In 90 days:
- Consistent meeting creation from outbound + referrals
- Active opportunities with clear next steps, stakeholders, and timelines
- Strong internal collaboration and clean CRM execution
-
In 6–12 months:
- Sustained performance against a $2.5M annual quota
- High client retention and measurable campaign outcomes
- Predictable pipeline generation and forecast accuracy
Qualifications
- Proven success selling digital advertising solutions with meaningful quota responsibility
- Demonstrated ability to generate net-new business (outbound prospecting and account targeting)
- Experience running discovery and selling to outcomes (not just impressions/clicks)
- Comfortable selling across stakeholders (Owner/GM, Marketing Director, CFO/Finance, Operations, etc.)
- Strong presentation, proposal, and negotiation skills
- High comfort with CRM rigor, pipeline management, and forecasting
- Willingness to travel quarterly for in-market/home-market leadership visits
Requirements
- Experience with multi-channel performance programs (SEM + paid social + programmatic/CTV + measurement)
- Track record selling to mid-market and enterprise accounts
- Familiarity with modern measurement approaches (conversion APIs, offline conversions, attribution basics)
- Strong understanding of creative performance drivers and testing
Benefits
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
Job Requirements
- Proven success selling digital advertising solutions with meaningful quota responsibility
- Demonstrated ability to generate net-new business (outbound prospecting and account targeting)
- Experience running discovery and selling to outcomes (not just impressions/clicks)
- Comfortable selling across stakeholders (Owner/GM, Marketing Director, CFO/Finance, Operations, etc.)
- Strong presentation, proposal, and negotiation skills
- High comfort with CRM rigor, pipeline management, and forecasting
- Willingness to travel quarterly for in-market/home-market leadership visits
- Experience with multi-channel performance programs (SEM + paid social + programmatic/CTV + measurement)
- Track record selling to mid-market and enterprise accounts
- Familiarity with modern measurement approaches (conversion APIs, offline conversions, attribution basics)
- Strong understanding of creative performance drivers and testing
Benefits
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
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The primary duties involve speaking with clients via phone or virtual platforms to understand their financial priorities and suggest appropriate insurance and planning options. This also includes assisting with applications, maintaining accurate records, and continuing skill development through training.
The primary duties involve speaking with clients via phone or virtual platforms to understand their financial priorities and suggest appropriate insurance and planning options. This also includes assisting with applications, maintaining accurate records, and continuing skill development through training.
The primary duties involve speaking with clients via phone or virtual platforms to understand their financial priorities and suggest appropriate insurance and planning options. This also includes assisting with applications and maintaining accurate records.
The primary duties involve speaking with clients via phone or virtual platforms to understand their financial priorities and suggest appropriate insurance and planning options. This also includes assisting with applications, maintaining accurate records, and continuing skill development through training.
