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Role Description

We’re looking for a results-driven Meta & Google Ads Specialist to plan, execute, and optimize high-performing paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. In this fully remote digital marketing role, you’ll manage campaign strategy, audience targeting, performance tracking, and budget optimization to maximize ROI and lead generation.

This role is ideal for professionals experienced in performance marketing, paid media buying, and data-driven campaign optimization who enjoy working in fast-paced international teams.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Conduct audience research, keyword research, and competitor analysis to improve campaign performance.
• Optimize campaigns for lead generation, conversions, and return on ad spend (ROAS).
• Monitor campaign performance and adjust bids, budgets, targeting, and creatives accordingly.
• Analyze campaign metrics using tools like Google Analytics, Meta Ads Manager, and Google Tag Manager.
• Collaborate with creative and marketing teams to develop high-performing ad creatives and landing pages.
• Run A/B tests on ad creatives, copy, audiences, and landing pages.
• Provide performance reports and strategic recommendations to improve results.
• Manage advertising budgets and ensure campaigns stay within performance targets.

Qualifications

• 3+ years of experience managing Meta Ads and Google Ads campaigns.
• Proven experience optimizing campaigns for lead generation, sales, or e-commerce conversions.
• Strong understanding of conversion tracking, pixels, and analytics tools.
• Experience with Google Analytics, Google Tag Manager, and reporting dashboards.
• Ability to analyze data and translate insights into campaign improvements.
• Strong communication and collaboration skills in remote environments.
• Experience working with SaaS, e-commerce, marketing agencies, or B2B companies is a strong advantage.
• Google Ads or Meta Blueprint certifications are a plus.

Benefits

• 💰 Competitive salary: Tailored based on skillset and experience.
• 🌎 Fully remote: Work from anywhere with a flexible schedule.
• 🚀 Growth-oriented environment: Join a young, creative, and fast-scaling marketing team.
• 📈 Long-term potential: Opportunity to grow into a senior strategist role.
• 🎨 Creative freedom: Work on innovative campaigns for diverse clients.
• 🧠 Skill development: Exposure to advanced Meta strategies, GHL integrations, and tracking systems.