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Marketing Automation Specialist
Location
United States
Posted
5 days ago
Salary
Not specified
Job Description
Role Description
We are currently looking for a Marketing Automation Specialist in the United States. In this role, you will design, manage, and optimize automated marketing campaigns that drive engagement, pipeline, and revenue growth. You will focus on building scalable, high-quality Marketo programs while ensuring data integrity, seamless integrations, and consistent execution across the marketing funnel.
Working closely with cross-functional teams including Revenue Marketing, Marketing Technology, and Revenue Operations, you will translate strategy into automated campaigns that enhance the customer journey. This position offers the opportunity to impact global demand generation initiatives, improve lead quality, and contribute to measurable business outcomes. Ideal candidates are detail-oriented, process-driven, and skilled at balancing technical execution with strategic marketing goals.
- Build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns
- Translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates
- Ensure adherence to naming conventions, folder structure, and governance best practices
- Support full-funnel lifecycle marketing, from lead acquisition to customer expansion
- Maintain Marketo data hygiene, segmentation, and database health
- Partner with Salesforce administrators to ensure accurate reporting and clean data syncs
- Conduct A/B tests and continuously optimize campaign performance
- Document processes and serve as a subject matter expert for marketing automation best practices
- Support global demand generation and lifecycle email initiatives
Qualifications
- 2–4 years of hands-on experience with Marketo, including smart campaigns, engagement programs, tokens, and dynamic content
- Strong understanding of B2B demand generation, lifecycle marketing, and SaaS/B2B technology environments
- Experience integrating Marketo with Salesforce and supporting clean lead flow
- Marketo Certification (Associate or Expert) required
- Familiarity with ABM tools, intent data platforms, or global marketing programs is preferred
- High attention to detail with operational rigor to ensure scalable and error-free campaign execution
- Ability to document and maintain repeatable automation processes
- Strong analytical and problem-solving skills to improve engagement, conversion rates, and overall campaign effectiveness
- Collaborative mindset for working effectively across marketing, revenue, and technology teams
Benefits
- Competitive compensation package aligned with experience
- Fully remote work environment within the United States
- Opportunity to work on global demand generation and lifecycle marketing initiatives
- Exposure to modern marketing automation platforms and tools
- Collaborative, cross-functional team environment
- Professional development opportunities to enhance marketing automation skills and certifications
- Ability to make a direct impact on pipeline, revenue, and marketing performance metrics
Job Requirements
- 2–4 years of hands-on experience with Marketo, including smart campaigns, engagement programs, tokens, and dynamic content
- Strong understanding of B2B demand generation, lifecycle marketing, and SaaS/B2B technology environments
- Experience integrating Marketo with Salesforce and supporting clean lead flow
- Marketo Certification (Associate or Expert) required
- Familiarity with ABM tools, intent data platforms, or global marketing programs is preferred
- High attention to detail with operational rigor to ensure scalable and error-free campaign execution
- Ability to document and maintain repeatable automation processes
- Strong analytical and problem-solving skills to improve engagement, conversion rates, and overall campaign effectiveness
- Collaborative mindset for working effectively across marketing, revenue, and technology teams
Benefits
- Competitive compensation package aligned with experience
- Fully remote work environment within the United States
- Opportunity to work on global demand generation and lifecycle marketing initiatives
- Exposure to modern marketing automation platforms and tools
- Collaborative, cross-functional team environment
- Professional development opportunities to enhance marketing automation skills and certifications
- Ability to make a direct impact on pipeline, revenue, and marketing performance metrics
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