• Oversee the development, optimization and performance of the company's website, ensuring it delivers a seamless user experience, aligns with the company’s brand and serves as an effective tool for lead generation and conversion. • Develop and implement comprehensive SEO strategies that drive organic growth, improve search rankings (including LLMs) and increase website traffic. Stay ahead of search engine algorithm changes and continuously optimize on-page and technical SEO. • Lead the strategy and execution of marketing automation platforms (e.g., Marketo, 6sense, etc.) to drive personalized marketing efforts, nurture leads through the funnel and enhance client engagement. • Build and maintain a robust analytics infrastructure to track, report and analyze digital marketing performance. Develop dashboards and KPIs to monitor key metrics, including website traffic, conversions, lead quality and marketing ROI. Provide actionable insights to optimize performance across all marketing channels. • Collaborate closely with demand generation, product marketing, content teams, RevOps, and sales to ensure that marketing initiatives align with business objectives and go-to-market strategies. • Implement A/B testing strategies across web pages, email campaigns and marketing workflows to continuously optimize conversion rates and user engagement. • Work closely with external vendors, agencies and partners to execute marketing initiatives. • Evaluate and optimize the marketing technology stack, ensuring effective use of tools like marketing automation platforms, CRM, analytics tools and SEO tools. • Stay current on digital marketing trends, best practices and new technologies, making recommendations to improve marketing capabilities and outcomes. • Lead, mentor, and inspire a high-performing global Marketing team, fostering a culture of collaboration, accountability, and innovation.