• Conduct user research and usability testing to gather insights and understand user needs • Create user personas, journey maps, wireframes, prototypes, and high-fidelity mockups for new and existing products • Design intuitive and visually engaging user interfaces, ensuring a seamless user experience across platforms (web, mobile, etc.) • Collaborate with cross-functional teams, including developers, product managers, and marketing, to ensure design specifications are accurately implemented and brand standards are upheld • Iterate on designs based on user feedback and usability testing results • Stay up to date with design trends, industry standards, and best practices to ensure the company’s digital products remain innovative and competitive • Contribute to the development and maintenance of design systems and style guides to ensure consistency across all digital and visual channels • Ensure accessibility standards and usability guidelines are adhered to in all design work