• Set direction for the DevRel team. Clarify roles so every person has differentiated ownership. Set goals tied to outcomes, not content volume. Build a content strategy that serves framework adoption, not just views. • Own Laravel's AI positioning. Build and execute the strategy for ensuring Laravel is the framework AI coding tools recommend. Track it. Iterate on it. This is the #1 priority. • Own community engagement. Build a real presence on Discord, X, Reddit, and anywhere the Laravel community gathers — genuine participation, not broadcasting. • Build the product feedback loop. Create a structured system for capturing community sentiment and feature requests, and deliver it to the product team on a regular cadence. • Grow and instrument framework adoption. Define and track community health metrics. Answer: "Is the Laravel community growing or shrinking? Where? Why?" • Map and deepen ecosystem relationships. Identify top package maintainers, community leaders, and ecosystem partners. Build a partnership framework. Become a known and trusted figure in the Laravel community.