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Role Description

Brightwheel’s marketing operations team is the backbone of our go-to-market engine. As our Marketing Operations Manager, you’ll own the tools, data, and processes that power every campaign and every customer journey. You’ll work cross-functionally to scale systems, streamline operations, and enable smarter, faster growth—helping us reach more educators and families nationwide. You have a strong analytical foundation, excellent project-management skills, and a curiosity that drives you to continuously improve how things work. You value collaboration and take pride in being the “engine” that makes marketing run smarter and faster.

What You'll Do

• Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools).
• Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing.
• Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel.
• Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI.
• Drive data quality initiatives and establish governance best practices across marketing systems.
• Collaborate with SysOps and Data teams to align technical infrastructure and attribution models.
• Lead quarterly planning and goal-setting processes to operationalize marketing OKRs.
• Support campaign execution through documentation, enablement, and scalable processes.

Qualifications

• 5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization.
• Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper.
• Experience implementing data flows between systems and building marketing-to-sales attribution models.
• Strong analytical and technical skills — comfortable working in BI tools.
• Demonstrated ability to translate complex data into actionable business insights.
• Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations.
• Excellent communication, documentation, and stakeholder-management skills.

Company Description

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.