BoomPop

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VP, Marketing

MarketingMarketingFull TimeRemoteTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

$197K - $275K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing • Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing • Develop a strong product marketing function that communicates the value of BoomPop’s platform and keeps momentum around product launches and features • Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue • Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives • Own BoomPop’s messaging and positioning • Ensure our story is consistent, differentiated, and grounded in real customer value • Build scalable marketing programs across digital channels, lifecycle marketing, content, and events • Oversee marketing analytics, reporting, and attribution to drive data-informed decision making • Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.

Job Requirements

  • 10+ years of B2B SaaS marketing leadership experience, ideally within a high-growth startup or scale-up environment
  • Experience building marketing functions that generate measurable pipeline and support enterprise sales motions
  • Strong leadership track record with the ability to hire, develop, and retain high-performing teams
  • Deep expertise across product marketing, demand generation, and go-to-market strategy
  • Experience with modern marketing technology stacks including Salesforce, HubSpot, and analytics platforms
  • Strong communication, analytical, and organizational skills with the ability to influence across executive teams.

Benefits

  • Competitive salary + equity, with tons of room for career growth
  • Company sponsored 401(k)
  • Generous PTO
  • Paid parental leave
  • Flexibility to work from anywhere
  • Amazing annual team-wide and department offsites
  • World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
  • $50/month phone stipend
  • Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.

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