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Channel Partner Program Manager
Location
United States
Posted
4 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
Our client is a fast-growing education technology company focused on making world-class learning accessible to anyone, anywhere. Their culture is collaborative, high-performing, and people-first — combining innovation with strong values.
We are seeking a strategic, hands-on partner marketing leader to help execute and scale a global channel partner marketing function. This role is ideal for someone who understands the nuances of partner ecosystems and can operationalize programs across to-partner, through-partner, and with-partner motions. You will work cross-functionally with Sales, Product Marketing, Demand Generation, and regional teams to drive partner engagement, pipeline generation, and revenue impact through scalable, data-driven programs.
Key Responsibilities
- Execute and scale global partner marketing programs, translating strategy into repeatable, scalable execution across regions.
- Support development and optimization of a tiered partner program, including segmentation, benefits, and activation strategies.
- Own end-to-end program execution, including timelines, deliverables, stakeholder alignment, and performance tracking.
- Drive to-partner initiatives (recruitment, onboarding, enablement), including onboarding kits, playbooks, and training materials.
- Build and manage partner communications, including newsletters, webinars, and enablement sessions.
- Develop and scale through-partner demand generation programs, including “campaigns-in-a-box” and turnkey campaigns.
- Execute with-partner co-marketing initiatives, including joint campaigns, webinars, and events.
- Manage Market Development Funds (MDF) programs end-to-end, including guidelines, approvals, budget tracking, and ROI reporting.
- Create co-branded and customizable marketing assets to support partner-led pipeline generation.
- Collaborate with Marketing Operations to ensure campaign tracking, reporting, and attribution.
- Analyze campaign performance, pipeline contribution, and ROI, translating insights into actionable recommendations.
- Partner with Product Marketing to align messaging and positioning for partner and customer audiences.
- Maintain and improve partner enablement tools, including partner portals and resource hubs.
- Act as a key marketing point of contact for partners, working closely with internal and external stakeholders.
- Identify opportunities for process improvements, automation, and scalability.
Qualifications
- 5-10 years of experience in Channel Partner marketing and/or Channel Partner Program Manager in B2B SaaS environments.
- Strong understanding of partner enablement frameworks and tools.
- Background in high-growth or rapidly scaling SaaS environments.
- Must have strong Program Execution - “Own end-to-end execution” “Build scalable programs” “Campaign-in-a-box” creation (not just campaigns).
- Proven experience executing partner programs across enablement, co-marketing, and demand generation.
- Experience supporting global partner ecosystems across multiple regions (EMEA, APAC, LATAM).
- Data-driven mindset with experience analyzing campaign result insights, performance, track pipeline impact, and ROI.
- Managing partner relationships + programs.
- Hands-on experience with MDF (Market Development Funds) programs and partner fund utilization.
- Familiarity with PRM tools, marketing automation platforms (e.g., Marketo), and campaign tracking systems.
- Experience using Salesforce CRM systems for tracking/pulling reports and insights.
- Strong understanding of partner ecosystems, including to/through/with partner motions.
- Experience executing co-marketing campaigns and partner-led initiatives.
- Experience working in cross-functional environments with Sales, Product Marketing, and Demand Generation teams.
- Strong program management skills, with the ability to manage multiple initiatives simultaneously.
- Experience building or improving partner programs from the ground up.
- Ability to thrive in a fast-paced, ambiguous environment and take ownership.
Benefits
- Pay rate: $55-$61/hr (Weekly pay + Medical Benefits).
- Duration: 6–12 month contract (strong potential for extension & permanent).
- Schedule: Full-time (M-F).
Job Requirements
- 5-10 years of experience in Channel Partner marketing and/or Channel Partner Program Manager in B2B SaaS environments.
- Strong understanding of partner enablement frameworks and tools.
- Background in high-growth or rapidly scaling SaaS environments.
- Must have strong Program Execution - “Own end-to-end execution” “Build scalable programs” “Campaign-in-a-box” creation (not just campaigns).
- Proven experience executing partner programs across enablement, co-marketing, and demand generation.
- Experience supporting global partner ecosystems across multiple regions (EMEA, APAC, LATAM).
- Data-driven mindset with experience analyzing campaign result insights, performance, track pipeline impact, and ROI.
- Managing partner relationships + programs.
- Hands-on experience with MDF (Market Development Funds) programs and partner fund utilization.
- Familiarity with PRM tools, marketing automation platforms (e.g., Marketo), and campaign tracking systems.
- Experience using Salesforce CRM systems for tracking/pulling reports and insights.
- Strong understanding of partner ecosystems, including to/through/with partner motions.
- Experience executing co-marketing campaigns and partner-led initiatives.
- Experience working in cross-functional environments with Sales, Product Marketing, and Demand Generation teams.
- Strong program management skills, with the ability to manage multiple initiatives simultaneously.
- Experience building or improving partner programs from the ground up.
- Ability to thrive in a fast-paced, ambiguous environment and take ownership.
Benefits
- Pay rate: $55-$61/hr (Weekly pay + Medical Benefits).
- Duration: 6–12 month contract (strong potential for extension & permanent).
- Schedule: Full-time (M-F).
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