Data Driven. Creatively Disruptive.
Social Media Manager / Content Strategist
Location
Florida
Posted
5 days ago
Salary
$60K - $75K / year
Job Description
Job Requirements
- 5+ years of experience in social media management, preferably in an agency environment managing multiple client accounts simultaneously
- 2+ years of direct experience managing social media for insurance brands (home insurance, auto insurance, personal lines) or financial services organizations required
- Proven track record developing and executing successful social media strategies for insurance, business services, professional services, or B2B brands
- Experience managing social media for insurance companies, insurance agencies, roofing companies, legal firms, real estate professionals, healthcare providers, or similar business services industries is highly valued
- Deep understanding of insurance consumer behavior, purchase considerations, and content that drives trust and engagement in the insurance category
- Knowledge of insurance industry regulations and advertising compliance requirements across multiple states/jurisdictions
- Familiarity with insurance products, coverage types, claims processes, and industry terminology
- Strong writing skills with ability to craft platform-appropriate content that resonates with insurance consumers and professional audiences while maintaining regulatory compliance.
- Expertise across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, with deep understanding of platform-specific best practices
- Proficiency with AI-powered content creation tools (ChatGPT, Claude, Jasper, Copy.ai, or similar) with demonstrated ability to produce high-quality, on-brand content efficiently.
- Experience using AI tools for content ideation, image generation (Midjourney, DALL-E), video editing, and performance optimization.
- Experience with social media management platforms (Hootsuite, Sprout Social, Later, Buffer, or similar) and native platform tools.
- Strong understanding of social media analytics with ability to interpret data and translate insights into actionable strategies.
- Proficiency with design tools (Canva, Adobe Express, or Adobe Creative Suite) for creating basic graphics and visual content.
Benefits
- Health, dental, and vision insurance
- 401K after one year of employment
- 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
- 3 Sick/Mental Health Days
- 8 Hours Volunteer Time
- Additional PTO at holiday and management discretion
- Paid parental leave
- Professional development opportunities
- Leadership training opportunities and career advancement pathways
- A collaborative, creative, and ambitious team environment
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